1960 Studebaker Hawk 289 Engine black and white

by Paul Ward

Title

1960 Studebaker Hawk 289 Engine black and white

Artist

Paul Ward

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Photograph

Description

Studebaker sales continued a rapid decline in 1957-58, so for 1959 Studebaker-Packard discontinued the hardtop Golden Hawk, all Packards, and the Studebaker sedans; the Silver Hawk coupe was the only holdover left alongside the new Studebaker Lark range. It was a make-or-break year, but Studebaker's big gamble paid off; the smaller-appearing Lark was actually just the six-year-old sedans with a shorter wheelbase and abbreviated front and rear sheetmetal, but it was in the right place at the right time, a car the market wanted. The Silver Hawk served as a useful showroom draw, and it was continued; since it was the only Hawk model left, it was renamed simply the Studebaker Hawk and continued under that name through the end of 1961.

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November 27th, 2022

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